ABOUT US

OUR PASSION FOR HEALTHY HAIR BROUGHT US HERE!

We noticed a common trend amongst our clients when it came to their love/hate relationship with conventional straightening treatments. They loved the silky, frizz-free results, but hated being exposed to toxic ingredients and dealing with harsh chemical fumes.

We sought out to revolutionize straightening treatments by removing all toxic chemicals and creating a safe, easy to use straightening treatment that actually works! STR8 Vitamin Smoothing Treatment contains 99.8% naturally derived ingredients with ZERO formaldehyde. This unique smoothing treatment restores the hair by filling each strand with a blend of amino acids and vitamins returning each strand to its original cylinder shape.

We understand hair professionals because we are hair professionals. With over 15 years of experience in the professional hair industry, we are so confident your clients will love the result of STR8 Hair that we invite you to try it for free! Click Here to receive a Free Sample worth $600 in services and experience the results of STR8 hair for yourself!